The current iteration of the Western Digital logo is based on a concept I created which won a company-wide design competition. The winning design was passed on to an external design agency for further refinement and finalization.
The current iteration of the Western Digital logo is based on a concept I created which was passed on to an external design agency for further refinement and finalization.
My logo redesign was selected as the winning concept from a company-wide design competition and sent to a design agency for further refinement.
The agency changed the direction of the gradients an added a teal color, to really make it pop.
My logo redesign was selected as the winning concept from a company-wide design competition and sent to a design agency for further refinement.
The agency changed the direction of the gradients an added a teal color, to really make it pop.
The blue color palette was drawn from previous Western Digital logos, representing a merger of legacy and future direction, as well as a morning sky—signifying a new day for the brand. See below for the original winning design that the final logo was inspired by.
The blue color palette was drawn from previous Western Digital logos, representing a merger of legacy and future direction, as well as a morning sky, signifying a new day for the brand. See below for the design that the final logo was based on.
As a primary contributor to the development of the corporate intranet brand center, designed the homepage and various branded assets, as well as defining the global UI changes to ensure consistency, clarity, and scalability across teams worldwide.
As a primary contributor to the development of the corporate intranet brand center, designed the homepage and various branded assets, as well as defining the global UI changes to ensure consistency, clarity, and scalability across teams worldwide.
Created banners for the corporate employee stores, developing branded logos that drew inspiration from Apple’s Liquid Glass UI to give them a modern, glossy, and tactile aesthetic.
Created banners for the corporate employee stores, developing branded logos that drew inspiration from Apple’s Liquid Glass UI to give them a modern, glossy, and tactile aesthetic.
Designed updated corporate stationery, including business cards and envelopes, and consulted with third-party vendors to ensure that all printed materials met high-quality standards. Using prepress methodologies, I prepared press-ready files, performed quality assurance checks for the design team, and collaborated closely with vendors to guarantee accurate and refined results that aligned to the brand's criteria.
Designed updated corporate stationery, including business cards and envelopes, and consulted with third-party vendors to ensure that all printed materials met high-quality standards. Using prepress methodologies, I prepared press-ready files, performed quality assurance checks for the design team, and collaborated closely with vendors to guarantee accurate and refined results that aligned to the brand's criteria.
Updated the corporate video brand guidelines in collaboration with our in-house director, redefining the design standards and revising the corporate logo animations. I also created various animations and motion graphics use case examples, and provided direction on cinematography guidelines to ensure consistent visual storytelling across all branded video content. See the motion graphics package examples below. The guidelines are available for review upon request.
Updated the corporate video brand guidelines in collaboration with our internal director, defining the motion graphics design standards and revising the corporate logo animations. I also created various animations and motion graphics examples, and provided creative direction working with another designer on cinematography use cases to ensure consistency across all branded video content. See Corporate Motion Graphics Package examples below. The full guidelines are available for review upon request.
Updated the corporate video brand guidelines in collaboration with our in-house director, redefining the design standards and revising the corporate logo animations. I also created various animations and motion graphics use case examples, and provided direction on cinematography guidelines to ensure consistent visual storytelling across all branded video content. See the motion graphics package examples below. The guidelines are available for review upon request.
Designed with Figma
Made with Framer
© 2026 Mark Johnston. Company logos represent past professional experience only. All third-party logos are trademarks of their respective owners. No endorsement, affiliation, or partnership is implied.